Every Metric Is A Vanity Metric

Posted by Dr-PeteMarketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance. In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring to the metrics we track, and how to take a better, more realistic view of your results. Click on the whiteboard image above to open a … [Read more...]

SEO Is Not an On/Off Switch — Whiteboard Friday

Posted by Dr-PeteWhen business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run. Dr. Pete is here with a brand new Whiteboard Friday to … [Read more...]

Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

Posted by Dr-PeteNeedless to say, we're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon that's now … [Read more...]

7 Days After Mobilegeddon: How Far Did the Sky Fall?

Posted by Dr-PeteEven clinging to the once towering bridge, the only thing Kayce could see was desert. Yesterday, San Francisco hummed with life, but now there was nothing but the hot hiss of the wind. Google’s Mobilegeddon blew out from Mountain View like Death’s last exhale, and for the first time since she regained consciousness, Kayce wondered if she was the last SEO left alive. We have a … [Read more...]