How a Lawsuit Can Affect Your Online Business

No one enjoys being sued, but this is especially true when your online business is at stake. A lawsuit will affect you long after the final judgment has been declared. It’s vital to know what to expect so that you can be prepared to do damage control.   Photo credit Brand When you start an online business, reputation plays a crucial role in how successful it’ll be. The reason for this is mostly … [Read more...]

7 Social Media Marketing Tips to Promote Your Small Business

According to the source, about half of all small businesses fail in the first five years. What is the reason behind the failure of small business growth?   After many researches, experts have declared that the issue behind small business not succeeding in the initial years is not using any marketing for promoting your brand.   Out of all marketing strategies, social media marketing is suitable … [Read more...]

Influence of a Coronavirus Vaccine Research on a BioTech Stocks

During the year 2020, the Biotech sector stood out compared to oil, real estate but even the tech sector. Due to the vaccine race, now the course of every sector depends on the events in the biotech sector. The pandemic will eventually come to an end, but the certain thing is the biotech stocks won’t ever be the same.  Biotech news related to the coronavirus has catapulted the whole stock … [Read more...]

ERP Accounting Software: Preventing Fraud

Fraud costs companies millions of dollars every year.  However, for most accountants and auditors, catching or preventing fraud is not the focus of their job. We look at what’s involved, and what potential solutions may be available to help tackle the problem.   In a recent report, auditors were found to have detected only 4% of occupational frauds committed,  and it is not difficult to understand … [Read more...]

7 Ways to Use Marketing Knowledge to Your Benefit

Some people complete specific courses on marketing. Others study it as a part of their business school curriculum. Many entrepreneurs use such channels as YouTube to gain a working knowledge of the subject.   Once you understand how to market goods or services, your knowledge becomes valuable to others. The next step is to decide how to make this beneficial to you. Let’s look at seven ways … [Read more...]

The Impact Of A Covid-19 Vaccine On The Financial Markets

While we may well look back on the coronavirus pandemic as a distinctly human crisis, it’s the socio-economic impact of the virus that may ultimately prove to be most damaging.  According to estimates from the International Monetary Fund (IMF), the global economy is projected to contract by 4.4% by the end of 2020, with the average unemployment rate in developed nations falling from 5.2% to 8.5% … [Read more...]

What Is SMS Marketing

Also known as Text Message Marketing, SMS marketing is an emerging trend where businesses and organizations promote their brands using text messages not exceeding 160 characters. According to JookSMS a SMS marketing involves business owners and management teams sending coupons, promotions, alerts, and specials to their target customers.  Permission for SMS Marketing Businesses and organizations … [Read more...]

Top 8 Email Marketing Tools For Small Businesses

If you are reading this post, I’m sure you know how important is to create a mailing list to retain the loyalty of your blog users. It’s essential to weave a deeper relationship with your subscribers, communicate and get to know them better. There is nothing more wrong than using your mailing list just to communicate the release of your latest article. Your subscribers should be … [Read more...]

Smartarget: Improve User Engagement And Sales Without Coding

User engagement is one of those terms that are very fashionable in the world of Inbound Marketing and you have surely heard of it many times. But do you know its true meaning? Engagement is the ability of a product (a brand, a blog, an application) to create solid and lasting relationships with its users by establishing a link between the brand and the consumer. The more we know about the user, … [Read more...]

Starting a New Blog for Your Quarantine Hobby? Here’s How To Name It

With extra time at home in 2020, many people have taken up a new hobby. If you’re one of them, you might be thinking about starting a blog to share your newfound expertise and interest with other people. Often, the hardest part of blogging is getting started—especially deciding on a name. Choosing the right name will help you connect with your intended audience, and maybe even drive enough traffic … [Read more...]

5 Things Your Small Business Should Outsource as it Grows

If you’re like many small business owners, you were the only employee who clocked in on opening day! Startup entrepreneurs often have to handle every aspect of running a business on their own. However, as sales grow, the time you spend being the chief marketing officer, head accountant, and supply chain manager starts to take away from the time you can spend on delivering great results for … [Read more...]

How Salaries Have Grown In IT Companies Over The Past 10 Years

Industry Growth Over a Decade  In an industry as expansive and ingrained as the Information and Communications Technology (ICT) industry, it can be a challenge to see how it has grown and evolved over the years. Or how specialized and specific jobs like Ruby on Rails (RoR) developers and Ruby developer factor in the industry.  Market Size  The ICT market is among the largest industries in the … [Read more...]

4 Ways to Prevent Identity Theft

Identity theft is on the rise again and COVID-19 has provided new opportunities to scam people with fake posts and emails. COVID scams include fake vaccines or “miracle cures,” scam employment posts, fraudulent investment sites, and fraudulent e-commerce vendors for test kits, sanitizers, and masks. Identity theft can happen to anyone, which is why it’s important that you take … [Read more...]

4 Tips for Protecting Yourself Against Loan Scams

Anyone can fall prey to a loan scam: A couple trying to secure financing for their first home, a borrower trying to consolidate their credit card debts, a retiree in need of cash to cover car repairs… the list goes on and on. When someone swoops in and seems to offer a solution to all your financial challenges, it’s very tempting to believe them. But sometimes things that seem too good to be true … [Read more...]

Best Business Ideas to Make Money Online

Looking for a handy business idea to be showered with money but haven’t got one yet?  Oh! Poor you, why are you lagging behind? Come on and hurry up to start one because ,in this digitalized world, people are receiving the benefits of running online business with minimum manpower and maintenance cost and thereby reaping maximum benefit.   There may be lot of business ideas to make money online but … [Read more...]

How To Avoid These Common SEO Mistakes

Site owners who, for one reason or another, could not independently promote their resources, usually turn to professionals for help. But if some simply lacked knowledge and experience, others made absolutely banal mistakes.  In particular, they used those techniques that were either never considered effective or are corny outdated. Many clients believe the popular “legends”:  70% of e-commerce … [Read more...]

Tips On How To Deal With Bad Credit

Bad credit may not be a death sentence or foreclosure but it is as bad as it sounds. For anyone who doesn’t fully understand it, bad credit is a situation where there is failure to make timely payments on borrowed money which is often an indication that there is a likelihood that payments will not be duly made in the future or even worse, not made at all. This means you are deemed to have … [Read more...]

4 Tips for Managing Your Millennial Marketing Team

Learning to keep up with the rapidly changing technology in today’s marketing world is already difficult enough without having to learn new managing strategies that work for the coming generation of millennials. If you’re managing any group of individuals, it’s a good idea to know what type of style you can use to maximize their work mindset and creative potential. The millennial generation … [Read more...]

5 Lucrative Niches for App Development

App niches aren’t a lot different from regular business niches. At the core, you are identifying a need that a customer has and supplying it in a convenient package. App development is a different animal simply because it has its own list of challenges that accompany it.  The great thing about apps is that they have the slight chance of mass use — which means a ton of profit. The … [Read more...]

Passive Income And Taxes- The Secrets Unveiled For Taxpayers

Passive income, as the name suggests, refers to the money that you earn without actively engaging in a business or trading activity. Essentially, it includes rental income while investment income, such as interest, dividends, and capital gains also fall in this category. As an investor, you may not really be sure about the tax treatment of this form of earning. Some may even take it less seriously … [Read more...]

11 Amazing SEO Tools that Experts Actually Use in 2020

When it comes to running a website, SEO is one of the hardest things to master. Google and many other search engines are notorious for making constant changes to their algorithm. This has a direct impact on your site’s ranking in the search engines. If you want to have a sharp edge over your competition, you must make an earnest effort to keep up with the latest search engine optimization … [Read more...]

Are You a Freelance Writer? Check These 20 Sites that Pay You to Write

Are you working full time online? What are your main sources of income? One of the most lucrative ways to generate income with the internet is with freelance services. I’m sure you have your favorite list of sites, but you may want to check the following resources. Here are the places where you can be paid to write, divided into levels of writing skills (in my opinion). Just click on any of … [Read more...]

What Is Artificial Intelligence And How Can It Improve Email Marketing?

You’ve probably heard the phrase artificial intelligence floating around, learn how to use it to improve your email marketing.  Image courtesy of Pexels.  Artificial intelligence, also known as AI, it may just sound like a word that came out of a Syfy movie. But AI isn’t something made up in a fiction story, in fact, it’s something that nearly anyone can use to understand their data. AI has become … [Read more...]

6 Pro Tips on How to Get Started in Investing When You Turn 18

Money has always been a problem for students. Education consumes much of it and often leads to long-lasting student debts and loans. However, what if we said that a lack of money could easily be dealt with if you start investing early? The value of money augments if it is put in motion. If you save funds ‘under the pillow,’ do not expect them to multiply. The best thing you can do when you turn … [Read more...]