4 Tags to Help You Send Better Emails

On a regular old Tuesday afternoon, two emails show up in Drew’s inbox, both from a software developer, and both to deliver an update on a popular graphic design tool. The first email, sent to an entire email list, starts off: The second email, sent only to a portion of the same email list, goes like this: After reading both emails, which one do you think Drew’s most likely to click through and … [Read more...]