5 Important Google Ranking Factors You Should Know

Marketers today face many challenges when trying to rank their sites. The ever-changing Google search algorithm means that you constantly need to tweak your SEO strategies to rank higher on the search engine results pages (SERPs). With over 200 ranking factors to consider, it can get tough to keep up. What makes it even trickier is that not doing so can cause your website to get downranked.  But … [Read more...]

Affiliate Marketing: 4 Amazing Tips to Optimize Your Campaigns

Did you know that the overall spending in the USA on affiliate marketing is slated to increase to over 8 billion dollars by the year 2022? As you can see in the screenshot below, the popularity of affiliate marketing has risen steadily during the last decade. Image via Statista Given that it can be a great source of passive income, it’s popularity shouldn’t really come as a surprise. For brands, … [Read more...]

SEO for Startups: A Smart Guide for Entrepreneurs

To startups and small businesses, SEO might seem daunting.  Why so? They lack the requisite budget and technical skills. Owing to these constraints, SEO is often an afterthought for startups. They are often so involved in coping with competition and establishing their brands that they forget to reap SEO benefits. Topping the SERPs (search engine results pages) is arguably one of the best ways to … [Read more...]

6 Ways to Use Personalization to Increase Conversions

6 Ways to Use Personalization to Increase Conversions According to Salesforce, 76% of consumers expect that companies have a better understanding of their needs and expectations. And 84% said that they enjoy being treated as real people, instead of as just numbers. Personalization is not only expected by consumers, but also necessary to help you Article by Convert.com Blog. Read entire story … [Read more...]