How to Optimize Your Checkout for Mobile Devices

Every company must have a mobile optimization strategy. That’s not optional, it really is a must. More and more people do all their web browsing through their phones or mobile devices. They will not put up with less than optimal websites that make it hard for them to browse. That’s why you need to start Article by Blog. Read entire story here. … [Read more...]

How to do server-side testing for single page app optimization

Reading Time: 5 minutesGettin’ technical. We talk a lot about marketing strategy on this blog. But today, we are getting technical. In this post, I team up with WiderFunnel front-end developer, Thomas Davis, to cover the basics of server-side testing from a web development perspective. The alternative to server-side testing is client-side testing, which has arguably been the dominant testing … [Read more...]

6 Key Takeaways from Forrester Research Guest Webinar on Customer-Centricity

Kate Leggett, VP & Principal Analyst at Forrester Research and leading expert in customer relationship management and customer service strategy, joined Guy Nirpaz, CEO & Co-Founder of Totango, to talk about customer centricity and the technology that is disrupting the traditional approach to achieving it. Check out the 6 key takeaways from the webinar: The customer controls the … [Read more...]

Design an Insanely Memorable Conference: From Branding to Signage (And Every Detail in Between)

Attendees from last year’s Call to Action Conference From busy trade show floors to professionally-lit celebrity panels, it seems every marketing brand wants a South by Southwest-style event all their own these days. But, with so many conferences for your target market to choose from, it’s risky running a large-scale event as a mid-sized brand. It’s the ultimate faux pas to host a … [Read more...]

The Complete Guide to Writing Product Descriptions That Convert

Most product descriptions are awful. Or worse, non-existent. Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people don’t expect it. In fact, some … [Read more...]

The Savant of Speed — Ryan Flaherty

“Don’t buy complexity; the simpler you make your training, the better the results become.” – Ryan Flaherty Ryan Flaherty (@ryanflaherty1) is the Senior Director of Performance at Nike. Prior to holding that position, Ryan was the Founder and President of Prolific Athletes LLC, a sports performance facility in San Diego, California, where he trained some of the world’s … [Read more...]

[Webinar] Live Website Teardowns by Liston Witherill

“Copywriting is writing copy for the purpose of advertising and marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.” So you want to get your reader to read the next word…and the next…until they take action, right? Go To Webinar Registration Liston Witherill is a marketing strategist, copywriter Article by Conversion Optimization Blog - A/B Testing … [Read more...]

How To Turn Clicks Into Customers

Learn more about conversion rate marketing from a podcast justified by a marketing expert, Bobby Hewitt of Creative Thirst, together with the team. The podcast discusses insights on how to turn more clicks into customers as part of the conversion rate marketing episodes. Read more and learn about how to deliver a better customer experience, Article by Conversion Optimization Blog - … [Read more...]

[Infographic] The Anatomy of a High Converting Landing Page

In this infographic, QuickSprout has given us the anatomy of a high converting landing page. Converting, or the marketing technique of Conversion, is when marketers try to turn or convince casual traffic into becoming paying customers. A landing page, on the other hand, is the page where most visitors land when they visit a site. Article by Conversion Optimization Blog - A/B Testing Software. … [Read more...]

Design Websites With Marketing Psychology

In recent years, the Internet activity has moved more and more towards social media sites. We have Facebook, Twitter, LinkedIn, and many more as social tools which marketers can use to drive conversion. With these in mind, understanding marketing psychology and social proofing becomes even more important, as it really helps turn your website to become Article by Conversion Optimization Blog - A/B … [Read more...]

[Webinar] Secret Influencer

If you’re reading this is because you took action before we reveal the details of our Secret Influencer and the excellent topic that will be presented to our community from Convert Academy. Stay tuned and you’ll receive more details in a couple of days. Go To Webinar Registration All what you want to know will Article by Conversion Optimization Blog - A/B Testing Software. Read entire story here. … [Read more...]

[Webinar] How Segmenation & Targeting Propel Conversions

While getting traffic to your site is GREAT–that is only half the battle. Getting visitors to convert on your page is a difficult and almost inscrutable process. Some sites try to get on top of the conversion game by breaking down visitors into easy-to-digest categories, thereby making it easier to drive visitors down the sales Article by Conversion Optimization Blog - A/B Testing Software. Read … [Read more...]

Help Visitors Convert With Each Step Of Your Conversion Path

Conversion is a marketing term that refers to the technique turning a website’s casual traffic or casual visitors into paying customers. It is one of the most important marketing techniques in online marketing. Motivating customers to convert has always been difficult. Every customer has a different need and a different perspective. However, knowing what they are thinking can Article by … [Read more...]

[Webinar] Copy, Conversions & Your Customers Comfort Zone

You can examine your sales funnel and buying cycle matrix all you like, but in the age of new media, the prospect controls his or her path. If your prospective customer isn’t 100% comfortable, you can forget about conversion. Go To Webinar Registration Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 Article by Conversion Optimization Blog - A/B Testing Software. Read … [Read more...]

[Infographic] Inbound Marketing Funnel

The people over at Smart Insights has given us this great infographic on the Inbound Marketing Funnel. Inbound Marketing is marketing that is done to draw customers into your website, rather then setting out to attract their attention. The inbound marketing funnel is a model that illustrates what the customers usually go through from the Article by Conversion Optimization Blog - A/B Testing … [Read more...]

Website Redesign Horror Stories Revisited

Last year, in the spirit of Halloween, WiderFunnel produced our first “blackpaper”, Website Redesign Horror Stories: The Top 9 Nightmares to Vanquish!The blackpaper details the top 9 nightmare scenarios of website redesign projects and how you can avoid them.It was one of the most popular pieces of content we produced in the last 12 months. Based on popular demand, and spooky holiday spirit, we … [Read more...]

The Most Effective Website Redesign Strategy

I have an exciting case study to share about the Evolutionary Site Redesign (ESR) strategy!We’ve shown it to be the better website redesign strategy for several companies, from mid-sized for Fortune 500, and the stories are exciting. We’ve literally seen Fortune 500 clients of ours scrap their redesign projects mid-stream in favour of switching to an ESR approach. For real.But first, … [Read more...]

Why Retailers Should Stop Copying is a popular reference in the e-commerce industry, and for a good reason. Amazon tests every change on its site and never settles for anything less than high converting design and UX.I love Amazon for driving awareness and curiosity around A/B testing. However, I’m sometimes frustrated when Amazon lures my clients into thinking that everything it does should be implemented on their own … [Read more...]

The Top 7 Conversion Optimization Trends for 2015

What will be the most important changes in your business next year?Have you thought about it?At the end of each year the WiderFunnel team, including the other blog contributors, and I like to reflect on the previous year, gain insights from the successes and failures, and anticipate what may happen in the next 52 weeks.Fortunately, I can report that last year was great at WiderFunnel. We brought … [Read more...]

Anxiety Attacks! (Or, how to stop worrying and love the Privacy Statement)

Trust is everything in a relationship.That motto is repeated in countless self-help books, couples therapy workshops, and by pretty much everyone named Dr. “Something” on TV. Trust can be established or broken in many ways, and working on regaining trust can be a long process in inter-personal relationships.  Unfortunately, when it comes to interaction with websites, visitors rarely … [Read more...]

Checkout Funnel: Is the Shortest Path Always Best?

Not optimizing your checkout funnel could be costing you millions.I’ve helped a lot of companies optimize their e-commerce websites and mobile apps checkout funnels. My clients often have questions like:How many pages, steps, or even minutes, does a user take to get from decision to purchase?What are best practices to increase conversions and revenue?Should the number of steps be reduced? … [Read more...]

The Totango Mobile App is a Winner!

When we released our Totango mobile app back in March we knew it was going to be big, so we’re very excited that the industry sees it that way too! Today, SIIA announced the winners for the NextGen Awards in Mobile and Totango won the award for Most Disruptive. The NextGen Awards are presented to innovative companies from each sector within the technology arena defined by the SIIA. The … [Read more...]

Super Users and the Membership Economy

Part of the Customer Success Summit On-Demand Series What is a Super User? That customer that know your product well, they use it often and they share that drive and passion with other people. With today’s  subscription businesses these users are more important than ever for driving your product forward because not only do they bring you more users, they also provide valuable insights and … [Read more...]

Customer Success the Next Generation: What is the Final Frontier?

Part of the Customer Success Summit On-Demand Series Over the past 5 years, Customer Success has become a recognized philosophy in almost all SaaS and subscription businesses today. Now that we’ve moved from infancy towards maturity, how will the industry continue to evolve? Will the customer success function grow or will it be absorbed into other parts of the organization? At the Customer Success … [Read more...]

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