Digital Marketing News: Search & Social’s Strong Ad Growth, Facebook’s Breach Fallout, & Reddit Tops 1B Native Video Views

Social and Search Forecast to Contribute Two-Thirds of Global Ad Growth Through 2020 By 2020 search and social are expected to account for 66 percent of global ad spend growth, according to new research data by Zenith. Video ad spend growth has also surpassed that of static images. Spending for online video ads is forecast to grow annually by 18 percent, while that of social media looks to grow by … [Read more...]

How To Triple Your Sales By Creating Marketing Sequences

In my last post, I highlighted the different ways you can boost sales with condition marketing. Today, I’m going to show you how you can take this a step further with the addition of sequence marketing. One of the biggest mistakes website owners make is showing adverts to people who no longer want to see them. I’m not just talking about amateur bloggers, I’m talking about some of … [Read more...]

10 things I have learned about business and start-ups over the last 10 years

It’s 10 years since the end of Performancing, and I just had a work anniversary at Copyblogger/Rainmaker Digital, so what have I learned in the last 10 years? You’re not the customer – Empathy is paramount. No sacred cows. No ideas are “stupid”. I told Mike Stelzner he was crazy to start a new conference. Yeah. There are no stupid questions, other than the one you … [Read more...]

Stop Gambling with Your Marketing and Go Pro with Tips from Ten Pubcon Pro Speakers

In the fast paced world of search and digital marketing, what separates amateurs from professionals often comes down one simple distinction: marketing as a gamble or marketing as a planned, measured and iteratively optimized discipline. There are far too many marketing campaigns being implemented simply because “that’s how we’ve always done it”, as a reaction to the … [Read more...]

GDPR, How To Get Your Website Ready

When I first heard about GDPR, I was not enthusiastic! The last thing most entrepreneurs want, is more rules and regulation. But I am here to tell you,  it is not such a bad thing! GDPR is an EU law on data protection and the privacy for all individuals within the European Union. It comes into effect 25th May 2018. Simply put, GDPR makes that easier for you and I to manage our own personal data. … [Read more...]

Getting Started Vlogging Using Your Smartphone

Vlogging can be challenging, scary, technical, but it doesn’t need to be. More people are starting to create video using just their smartphones. Let’s take a look! Yes, despite my shyness and allergy to being on camera, I am vlogging. I’m not saying I am good yet, just that I started and people seem to be enjoying them Primarily, I blame Chris Brogan: Blame @chrisbrogan I'm … [Read more...]

Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

LinkedIn brings Dynamic Ads into Campaign Manager platform LinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translation, and data-mapping are among the new additions to an expanded LinkedIn (client) ad management tool. MarketingLand Americans are changing their relationship with Facebook A new survey from the Pew Research Center shows that 42 percent of Facebook … [Read more...]

Why Selling Your Website Is More Profitable Than Keeping It

In the life cycle of nearly every Internet Business, there comes a time when selling your website makes more sense than carrying on with it. Perhaps you are in that position. Maybe you have lost passion for your brand… Or the business is struggling to make a profit Or you have found a new project of interest, Or you simply want to cash out! When to Sell Your Website The benefits to selling … [Read more...]

Authority Websites: Show AND Tell

Authority Pro WordPress Theme It’s not enough just to have a website, or even to have an attractive website full of useful content. In order to succeed as the go-to person in your niche, you need to communicate your authority with your website You need to communicate your authority through your design, your layout and your content. What do we always say? People need to know, like and trust … [Read more...]

How Twitch is Breaking New Ground In Audience Engagement #CMWorld

Last month, rapper Danny Brown made waves by unveiling his latest project on the live-streaming platform Twitch, dubbing it “the first-ever Twitch album.” It was yet another step toward widespread cultural takeover for this burgeoning content hub, which is rapidly expanding beyond its distinction as strictly a host for video game communities. Twitch’s usage numbers, and creative new applications, … [Read more...]

21 Tips For Increasing Search Engine Rankings Right Now

We have published many posts on Increasing Search Engine Rankings in the past. Posts about SEO Tools, Online Store SEO  and SEO for Bloggers. But, nothing is constant in Search Engine Optimization! One day you’ll find your website ranking above the fold on the first page of Google… And the next day you are not even on the first page! 21 tips to increase your search engine rankings NOW. These … [Read more...]

Why prospects believe you are expensive and what to do about it

I am not immune to seeing price over value When people question our prices, dismiss our products and services as expensive, or call us a rip-off, it hurts. “They don’t understand!”, we say. But it is OUR job to help them understand. What can you do? This came to mind because of a conversation that was going on in a maker community I am part of. Someone was calling out a useful … [Read more...]

$13,500 a Month in Ebook Royalties. Kara King’s Success Story with “The Power of the Pussy”

Read this post on its original blog here for it and all its relevant images to render appropriately.Nothing is more gratifying than being able to help someone else achieve their goals and objectives. My favorite emails and messages received on social media platforms are those from people who are able to implement the information I share on this blog and as a result experience success after taking … [Read more...]

Social Media Marketing Case Studies: Learning Moments and Key Takeaways From #SMBMSP76

Here at TopRank Online Marketing, we believe in the power of collaborative learning. Our team members’ backgrounds in diverse aspects of marketing; including PR, communications and SEO; allow us to work together to manage all aspects of digital marketing for our clients, including social media marketing. However, the social media marketing industry is unique, in that the majority of social … [Read more...]

Online Marketing News: Twitter Gets Curating, Happy Birthday Pinterest!, Facebook Gets Riffing

The Evolution of Keyword Research Tools [Infographic] – Keywords, phrases and topics are at the heart of search engine marketing. In a sense, words are the backbone of the Internet because without them, websites wouldn’t likely exist. Every website is built on “keywords” and topics. Check out this infographic to see how things have changed over time. Search Engine Journal Link Encoding Goes … [Read more...]

Not Happy With Your Business Blog Performance? Try These 5 Tips:

For many companies, blogging is akin to content marketing. Of course there are many other content marketing tactics besides blogging, but because of the ease of publishing, promotion and optimization, it’s one of the more popular ways to connect with customers through content. And yet there are challenges for many of the businesses that rely on blogging as an essential part of their content … [Read more...]

Best Practices for Video Marketing on Social Networks from Cisco, SAP & Bally Switzerland

Driven by consumers' insatiable appetite for video content, video marketing has become an important part of social media marketing. With platforms like Facebook, Twitter, Pinterest, and Instagram launching their own video applications, videos can be optimized for success beyond web pages and YouTube to where customers are actively seeking, consuming and sharing video content: social networks. … [Read more...]

The AwesomeWeb Story – Investing, Business Partners & Making It Happen

Today I have a special announcement… I want to introduce you to a project I have been working on for quite some time: It’s called AwesomeWeb. You go to AwesomeWeb to find the best designers and developers who could’ve started working on your project yesterday. AwesomeWeb was created out of a need. I wanted to hire great designers and I wanted to connect my readers with great designers. … [Read more...]

How The Founder of TaskUs Went From Zero to 1500 Employees in 5 Years

In 2009 and armed with only a couple grand, Bryce Maddock opened the first TaskUs office in an old building on the floor above an elementary school in the Philippines. Since then, he’s grown TaskUs to more than 1,500 teammates providing customer care and back office support to 60 of the world’s most innovative companies. His company is committed to invest at least $25 million in the … [Read more...]

15 Best Practices for Responsible Responsive Web Design

Responsive web design is not just a matter of squeezing and stretching. It’s about delivering one website countless ways depending on the width of the screen. What to add? What to remove? How to prioritize what’s most important? What are the implications for search rankings? And how do you do all of that with just one code base? It truly takes an expert to responsively code a website. … [Read more...]

Brewing Online Success With Kombucha – Dave Lindenbaum Interview

“Kombucha” Dave Lindenbaum helps people brew “The Tea of Immortality” aka Kombucha. His website is dedicated to everything kombucha and as it turns out, he’s quite the internet marketer. Here’s why you should listen to Dave: In a relatively short amount of time, he’s turned a passion into profits and reaches thousands monthly by  leveraging social media, … [Read more...]

Josh’s Fan Page Funnel Case Study – $100,000 in Sales in 7 Months

Before Fan Page Funnel 2 Products: When Josh Dunlop first came to us, he was running a small photography blog and trying to make a little money on the side with it. You’ve probably been there, or are there now, you’ve got 2 products, they cost around $100 bucks each, maybe $97.00, we like that number here, you blog a bit, post things to social media, and read a couple of blogs about making money … [Read more...]

Daniel Cid Interview – Defending 250,000 Websites From Hackers Every Month

Daniel Cid has spent well over a decade securing people’s websites, so they don’t have to. The Founder/CTO of Sucuri specializes in intrusion detection, log analysis (log-based intrusion detection), web-based malware research and secure development. He’s known for creating the free open sourced OSSEC HIDS (Intrusion detection system) and founding Sucuri. He’s also the … [Read more...]

Stanley Tang Interview – From Best Selling Author At 16 To A $57 Million Investment At 22

Stanley Tang is a devout entrepreneur who’s been creating businesses since he was a kid. We first interviewed him when he became a best selling author at 16. His latest project, DoorDash is a tech startup doing restaurant food delivery. A Stanford graduate, he and three other students founded DoorDash because they wanted food delivery in areas where it wasn’t previously available. … [Read more...]