How to Become a Great Copywriter

Copywriting is not writing. It is assembling. The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience. Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can be a story that travels. The assembly of these parts is … [Read more...]

The Complete Guide to Writing Product Descriptions That Convert

Most product descriptions are awful. Or worse, non-existent. Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people don’t expect it. In fact, some … [Read more...]

5 Ways to Write a Seductive Sentence

Here’s the thing: Your sentences don’t have to say much. They just have to say the right things. When you are trying to get people to respond to your articles, subscribe to your email newsletter, buy your products, or donate to your cause … you need to write seductive sentences. And you need to do it naturally. Here’s how to do that. In this episode of Rough Draft with … [Read more...]

A Simple Formula for Writing Super Clickable Button Copy

Is your call to action button copy clearly spelling out the action you want prospects to take? Image by Laineys Repertoire via Flickr. Successful landing pages tell stories that build in momentum and culminate with a super persuasive call to action. It doesn’t matter how awesome the rest of your landing page is – a poorly-written CTA button can bring all that conversion momentum to a halt. … [Read more...]

Show Off Your Copywriting Skills and Win a Ticket to CTA Conference

We’re looking for the most awesome copywriter ever. And we’re really hoping that it’s you. If it is, you’ll soon be on your way to the Call to Action Conference, our three-day mega-event in Vancouver featuring talks from — and parties with — the world’s top conversion experts. Your mission, should you choose to accept it In our Conversion Copywriting Contest, you’ll be tasked with writing about … [Read more...]

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