Marketing is always focused on encouraging a target population to buy a specific product or service. A strategy should be analyzed and updated to suit the constantly evolving technological current and social trends. It is important to understand which marketing strategies are relevant in today’s economic setting. A company should try and test the techniques they want to impose on their firm … [Read more...]
How to Start a Profitable Google Ads Account for Your Shopify Store
May 9, 2021 by
Starting a Shopify eCommerce website is becoming more popular every day. The tools at the user‘s disposal make creating this store more accessible than ever. The real challenge is driving the correct traffic to the website and finding your ideal customers. Whether you are looking to promote your new product or have an existing store but haven‘t ventured to Google Ads, we‘ll … [Read more...]
How to Support Your Marketing Efforts All Year Long
April 11, 2021 by
As the year goes on, you’ll likely deal with a variety of market conditions — changing consumer preferences, the impact of holidays and the occasional business slowdown will all have big impacts on how many sales you make and what people tend to buy. This means that your marketing strategy may need different kinds of support as the year goes on. Switching up your marketing strategy as the seasons … [Read more...]
4 Tips to Optimize Digital Lead Conversion
March 28, 2021 by
Finding leads online is not a new concept. Indeed, for years (decades at this point) many businesses have used SEO, marketing emails, and digital ads to identify and connect to potential leads. However, finding a lead is not the same as making a sale. Some companies struggle to convert good leads on a consistent basis. And this can obviously lead to less-than-ideal returns. With all this in mind, … [Read more...]
CPA or CPC – What’s Right for Your Business?
January 24, 2021 by
Let’s face it: In today’s competitive environment, no business can afford to opt out on online advertising. Since it’s much simpler and cheaper than other, more traditional advertising venues, it has in some way become a ‘must’ in order be noticed by potential customers. However, while there are many advantages to marketing online, if you enter this game without … [Read more...]
Comparing Affiliate Marketing to Other Marketing Activities During COVID
January 17, 2021 by
Marketing programs provide businesses an opportunity to sell their products. The ultimate goal is sales, and to achieve that goal, more people need to see the products or services available. One of the most effective ways to market is affiliate marketing. Affiliate marketing is a type of online marketing that uses partnerships to drive sales. These online methods can include … [Read more...]
What Is SMS Marketing
November 22, 2020 by
Also known as Text Message Marketing, SMS marketing is an emerging trend where businesses and organizations promote their brands using text messages not exceeding 160 characters. According to JookSMS a SMS marketing involves business owners and management teams sending coupons, promotions, alerts, and specials to their target customers. Permission for SMS Marketing Businesses and organizations … [Read more...]
Top 6 Remarkable Marketing Management Tools in 2020
June 7, 2020 by
The 2020 year is going to be known for the COVID-19 and lockdowns, and in this condition, every field across the world is suffering, including marketing. Marketing is one of the few fields which can continue working in these conditions. Many employees are doing work from home, and the competition is still very high. For getting the upper hand in this business, you need to use advanced marketing … [Read more...]
Messenger Courses for Marketing Success
February 23, 2020 by
What is Marketing? This is a process whereby a company or business brand takes on the task to promote its services and products. This can also include, but not limited to, advertising and research. It is essentially a relationship with your client and ensuring customer satisfaction. Companies use marketing as a way to entice and attract potential clientele to buy into what they are trying to sell. … [Read more...]
6 STEPS OF MAKING MONEY ONLINE
November 27, 2018 by
A beginner can undoubtedly be over-burden with data and to keep away from that; it's smarter to show them the primary ways! Being a novice, it's frequently difficult to begin an online business and profit with it in a brief span. Great tutoring and appropriate guidance will enable any novice to begin having some achievement. However, making a move is the best alternative as you need to execute … [Read more...]
Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life (#343)
November 4, 2018 by
Photo by Brian Bloom “Price is a story.” — Seth Godin Seth Godin (@thisissethsblog, seths.blog) is the author of 18 bestselling books that have been translated into more than 35 languages. He was inducted into the Direct Marketing Hall of Fame in 2013 and has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into … [Read more...]
3 Ways that Integrated Marketing Can Change Your Business
September 30, 2018 by
Leading companies have experienced the improvement of their brands and earned more revenue through the effective implementation of integrated marketing strategies. By taking advantage of direct mail, email, web, print, mobile, and other communication methods, you gain maximum impact on targeted audiences. As technology connects the world more and more, your company should develop marketing … [Read more...]
Why prospects believe you are expensive and what to do about it
September 9, 2018 by
I am not immune to seeing price over value When people question our prices, dismiss our products and services as expensive, or call us a rip-off, it hurts. “They don’t understand!”, we say. But it is OUR job to help them understand. What can you do? This came to mind because of a conversation that was going on in a maker community I am part of. Someone was calling out a useful … [Read more...]
Your Digital Marketing Agency: The Ultimate Guide
September 9, 2018 by
If you’re looking to learn about digital marketing agencies, look no further. That’s because this guide will tell you everything you need to know. We’ll talk about the roles, the work, and what you can expect as a client. In short, this guide to your digital marketing agency is here to help. RELATE ARTICLE: MARKETING FOR NON-MARKETERS: GET GOOD AT IT BY LEARNING TO LOVE IT What Is … [Read more...]
10 Social Media Errors to Avoid
May 1, 2015 by
Using social media to grow your community and promote your brand is a must for community expansion, especially if you run a blog or business site. However, sometimes we slip and our efforts backfire. Perhaps it’s been months since you first registered and you’re still not gaining any followers. Or you seem to attract the wrong kind of followers. Or you deleted that TMI tweet AFTER … [Read more...]
What Makes An Effective Newsletter?
May 1, 2015 by
Does your blog come with a little ‘extra’ for your readers in the form of an email newsletter? How does that newsletter work for you — does it bring in more leads, more engagement with your audience, more people clamoring for your product? Or do you simply slave away at a subscription that makes its way from the inbox to the trash bin in 0.02 seconds flat? If your blog has its … [Read more...]
Banish Generic Calls To Action From Your Campaign NOW!
May 1, 2015 by
The title sounds cheesy, right? But it tells you exactly what you’re going to do. This is one of the fundamental elements of a marketing and advertising campaign, both on- and offline. After you’ve made your pitch about your service or product, the next logical step is to invite your audience to do something about it. This is your Call To Action (CTA). Image source: freepik.com If you … [Read more...]
Do’s And Dont’s of Press Releases
May 1, 2015 by
Press Releases are official statements given to newspapers containing information about a particular matter. Businesses use this as tool of marketing and it does work. But only if you do it right. That’s why we are going to talk about do’s and don’ts of press releases for all kinds of businesses and blogs. Do’s of Press Releases Create a catchy headline: You got that press release published … [Read more...]
The Secret Element of Successful Marketing Campaigns
May 1, 2015 by
Remove friction from your marketing Why can Brian send one email from the Copyblogger email list and make 6 figures? Is it list size? Yes, scale obviously comes into it, but if someone else had Copyblogger’s list they wouldn’t necessarily get the same result. So what is the crucial factor that makes the difference? Is it Authority? Yes, of course that’s a factor, but there is … [Read more...]
Why New Products Fail
May 1, 2015 by
What is the difference between new products that take off in popularity and those that essentially get ignored? How do you know when your new product is ready to sell? Today I would like to share with you the key strategy that will allow you to not only sell more of your products and services to more people, but will also reduce refunds and improve your audience’s relationship with you. In The … [Read more...]
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